Although for many it may still sound unfamiliar, the reality is that Goyard was founded a year before the legendary Louis Vuitton house. However, it has not been until recent years that the luxury of the brand has reached the ears (and closets) of new luxury lovers, although it has been a classic for the so-called "silent luxury" or, in other words, brands with less marketing. We already told you once
where to buy a Goyard in Spain, so here we are going to continue investigating about the brand.
Thus, since he started his journey as an apprentice back in 1852, François Goyard has managed to expand and stay at the top of exclusivity and luxury without the need for commercial campaigns.
Goyard, the value of exclusivity
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One of the features that currently identifies the bag is its Goyardine pattern, named as such in 1982 and hiding a curious story, as it is inspired by the Goyard family tree.
Another curiosity of the brand is its limited digital presence. Following its low-profile approach, it has been able to avoid the era of over-information and marketing wherever we go. They have a website but no online sales channel, and on their Instagram profile, they regularly post images of nature or evocative videos, nothing about bags or prices, or promoting consumption. They know that only with their brand and quality they are able to go very far.
To get a Goyard bag, we must go to a physical store, but given the demand and the few establishments they have, combined with their policy of not selling remotely, buying a bag becomes a daunting task. Waiting lists and trips to visit their store in Paris (the closest one for residents in Spain) increase the costs.
At Kewaybags, you can find models like the Saint Louis, one of the most sought after from the brand, or their classic luggage, with which the brand started and with which it continues its exclusive legacy.
